Our parent charity City Gateway had just launched it's 10 year celebration blog, this aims to improve recognition of the charity using big named MP's that are involved. You can view the blog here and watch out for some posts featuring Gateway Media's clients soon.
I believe that people sell to people, that means getting your face out there and being honest and personal. Company blogs are fine but lack that personal touch and therefore if you can get a blog which has good links back to the business but contains enough of your personality then your on to a winner. Here are ten tips on how you could try and improve your personal or company blog to drive more people to your site.javascript:void(0)
1. Find some high ranking blogs, websites, and other sites and start exchanging links on blog roll.
2. Make sure you sign up for Google Analytics and track your web statistics
3. Submit your RSS feed and url to rss and blog directories as well as search engines
4. Comment on other blogs that are within your industry and that has an influence on their readers.
5. Post, post and post at least 3 to 5 times per week. Content is probably the number one reason a blog boost to number one.
6. Be polite by always responding to comments on your blog as well as thanking other bloggers who have linked to you. Also, always site where you got your story lead or content.
7. Don't be afraid to interview other bloggers.
8. Use your blog to get media credentials
9. Get off the computer and network with your targeted audience. Add your blog address to your business card.
10. Promote your blog using social media networks.
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