That's twitting fantastic! - A case study on bringing business value using Twitter

Here is some proof that Twitter can be successfully used as a business development tool. I gained free marketing exposure and PR through an interaction on the social networking site.

Following the purchase of a new high quality camera stand we Tweeted a photo of the image. The manufacturer of the stand, who already had a presence on the site, viewed the Tweet and got in touch. Here is what the Twitter interaction looked like:

Following a short interaction we put out a joint press release with a photo I had taken and this ended up being used as the cover image for TV technology Europe magazine with a half page spread inside.

So be encouraged, Twitter is a real time way to interact with potential partners, clients and suppliers in a positive way. It has certainly encouraged me to give more attention to the platform. To read the article featuring my interview click here.